淡水泉投资·2025-07-15 13:59Core Viewpoint - The article highlights the rapid growth of new consumption forms such as short dramas, mobile games, and trendy toys in the context of China's service industry going global, especially amid increasing tariff frictions. These new consumption forms have shown remarkable business growth momentum in recent years [1][2]. Group 1: New Consumption Forms - According to Sensor Tower, the overseas revenue of Chinese short drama platforms ReelShort and DramaBox is projected to grow by 31% and 29% respectively in Q1 2025, reaching $130 million and $120 million, making them the top two in overseas short drama app revenue [3]. - In the gaming sector, as of June 2025, 33 Chinese companies made it to the global top 100 mobile game publishers, collectively earning $1.76 billion, which accounts for 33% of the total revenue of the top 100 mobile game publishers worldwide [6]. - A strategy game focused on overseas markets ranked first in the iPhone best-seller list in North America, Europe, and Australia, showcasing the success of innovative gameplay that resonates with user psychology [8]. Group 2: User Psychology and Product Design - Short dramas, games, and trendy toys share a common trait of deeply understanding user psychology, creating a sense of instant gratification and anticipation for more, which is linked to the dopamine reward system in the brain [10]. - The demand for "dopamine products" has surged during the past five years, particularly in the context of global uncertainties like the pandemic and geopolitical tensions, as people seek emotional "small certainties" [12][11]. - The mobile internet's development has transformed entertainment consumption, with fragmented entertainment habits leading to the rise of short videos, web literature, short dramas, and games that cater to quick consumption [15]. Group 3: Formation of "Dopamine Products" - The success of short dramas is attributed to their "short, fast, and quick" nature, with episodes typically lasting 5-15 minutes and designed to trigger dopamine release through rapid emotional shifts [20]. - Companies utilize data-driven approaches, such as A/B testing, to refine content production and distribution strategies, ensuring alignment with user preferences [20]. - The innovative business model of vertical short dramas, which emphasizes quick updates and diverse monetization methods, has significantly reshaped the short drama content industry and initiated a strong global expansion [20]. Group 4: From Niche to Industrial Scale - The global success of Chinese games, short dramas, and trendy toys is supported by several advantages, including a vast pool of creative talent and a complete supply chain that enhances cost efficiency [23]. - A notable example is a trendy toy company that achieved over tenfold growth in the U.S. market by leveraging a direct-to-consumer IP commercialization platform, tapping into the potential of female and global consumer markets [23]. - The transition from "Made in China" to "dopamine products" signifies a shift from manufacturing to creating emotional consumer goods, redefining global content industry standards [25].