Core Viewpoint - BMW has announced a partnership with Chinese tech company Momenta to develop a new generation of intelligent driving assistance solutions tailored for the Chinese market, leveraging AI models to address unique travel scenarios and user needs [1] Group 1: Market Dynamics - The automotive market is increasingly competitive, with intelligent driving becoming a significant factor in consumer purchasing decisions; over 65% of users utilize advanced driving features more than twice a week [1] - Foreign car manufacturers like BMW are accelerating their strategies in smart and electric vehicle development, including new electronic architectures and collaborations with local tech firms [1][4] Group 2: Competitive Landscape - Momenta is a leading domestic supplier of intelligent driving assistance solutions, with strategic partnerships with major car manufacturers like Mercedes-Benz, Audi, and Toyota [2] - From January 2023 to October 2024, Momenta holds a 60% market share in the urban NOA (Navigate on Autopilot) supply chain, while Huawei's HI model accounts for nearly 30% [2] Group 3: Challenges for Foreign Brands - The BBA (BMW, Mercedes-Benz, Audi) trio has faced challenges in the Chinese market, with local brands like AITO and Li Auto gaining market share in the luxury segment due to their advantages in smart technology [2] - The traditional reliance on mechanical performance and brand premium is insufficient in the era of smart electric vehicles, highlighting BBA's shortcomings in the intelligent sector and slow product iteration [2] Group 4: Strategic Shifts - Foreign car manufacturers have been slow to adapt their in-car systems to the Chinese market, often relying on European logic, which has resulted in outdated navigation experiences [3] - In response to the cooling electric vehicle market, foreign companies are beginning to collaborate with local firms to enhance their in-car systems and high-frequency interaction areas, although they have yet to fully open up in core algorithm development for intelligent driving [3][4] Group 5: Collaboration with Local Suppliers - The realization that deepening cooperation with local intelligent driving suppliers is essential for foreign car manufacturers to remain competitive in China has become widespread [4] - Embracing the local supply chain and intelligent ecosystem is a common strategy among foreign car manufacturers to address their shortcomings in the smart technology field [4]
宝马牵手Momenta，BBA全面拥抱中国智驾企业