理想增程与纯电的逻辑

Group 1: Design Logic of Extended-Range and Pure Electric Vehicles - The target customers for extended-range vehicles are fuel vehicle users, such as Toyota Highlander, with pricing comparable to mainstream fuel models [1] - Extended-range vehicles have comprehensive advantages over fuel vehicles in terms of product strength and user experience [1] - Pure electric vehicles target fuel vehicle users, extended-range users, and other pure electric users, such as Mercedes-Benz GLE, Li Auto L9, and Tesla Model X [2] - Pure electric vehicles offer a better driving experience compared to fuel vehicles but have disadvantages in charging experience compared to both fuel and extended-range vehicles [2][3] - The challenge lies in converting users from extended-range vehicles to pure electric vehicles due to two main disadvantages: charging experience and price [3] Group 2: Competitive Positioning and Market Strategy - In cases where price differences are not significant, most users will prefer extended-range vehicles, especially in higher price segments [5] - The design of the Li Auto i8 aims to create a significant space advantage over its extended-range SUV, the L8, potentially rivaling the L9 [6] - Users who prioritize charging experience will choose the extended-range series, while those who require more space will opt for the pure electric series [8] - The competitive advantage of the Li Auto i8 against other brands' extended-range products is its superior internal space [9] - Huawei's vehicles, such as the M9, have a competitive edge due to their larger dimensions, which allows for more flexibility in future product designs [10] Group 3: Market Dynamics and Consumer Behavior - The construction of supercharging stations is crucial for maintaining competitive advantages against rival products [12] - The low sales figures for pure electric vehicles compared to extended-range vehicles can be attributed to the lack of compelling reasons for consumers to choose a product with inferior charging experience but similar other features [13] - The design starting point for the Li Auto i8 is to create an extreme cabin space compared to the extended-range model, which presents a more challenging market entry strategy [13]