一年狂卖100亿，这家人均30元的外国“沙县”越赚越嗨

Core Viewpoint - The article highlights the success of Sally's, a Japanese Italian restaurant chain, which has achieved remarkable growth and profitability through a unique business model focused on cost efficiency and value for customers [1][3][4]. Group 1: Business Model and Strategy - Sally's operates with a centralized kitchen model, eliminating the need for traditional kitchen equipment and allowing for quick service with minimal staff [26][28]. - The chain employs a "113 strategy" for site selection, focusing on prime cities and business districts but opting for less expensive locations, which keeps rental costs low at around 13% of revenue [21][24]. - The company has built its own supply chain, controlling the entire process from farming to food preparation, which contributes to maintaining high profit margins of over 60% [30][31]. Group 2: Growth and Expansion - Sally's has seen significant growth, with revenue projected to exceed 10 billion in 2024, largely driven by its operations in China [3][39]. - The chain plans to open 42 new stores in mainland China in 2024 and aims for 136 stores by 2025, focusing on steady and sustainable expansion [38][39]. - Despite initial struggles in the Chinese market, aggressive pricing strategies, including discounts of up to 70%, have led to a surge in customer traffic [34][35]. Group 3: Market Context and Insights - The restaurant industry is facing significant challenges, with a closure rate of 61.2% in the previous year, highlighting the competitive landscape [2]. - The article draws parallels between Japan's economic resilience and the strategies employed by successful companies like Sally's, emphasizing the importance of value and efficiency in consumer offerings [44][49]. - The shift in consumer behavior towards value-oriented products is noted, with examples from various sectors in Japan demonstrating a trend towards affordability and practicality [46][47].