宗馥莉也曾是公关部长

Core Viewpoint - The article discusses the internal conflict within the Zong family, particularly focusing on Zong Fuli's handling of the crisis and predicts her eventual failure due to several unfavorable factors that contradict common sense [2][4]. Group 1: Crisis Management Insights - The article emphasizes the importance of clearly presenting facts during a crisis, rather than attempting to obscure the issue with new concepts or narratives [4][12]. - It highlights that traditional public relations strategies can be more effective than modern, attention-seeking tactics [16]. - The author suggests that the first party to present a favorable narrative will have the upper hand in the conflict [16]. Group 2: Factors Contributing to Zong Fuli's Challenges - Three detrimental "flow" factors are identified that are undermining Zong Fuli: the illegitimacy of children from extramarital affairs, the crumbling reputation of her father, and the problematic "big female lead" persona being attributed to her [5][6]. - The article argues that the emotional and irrational nature of the current situation has overshadowed rational business logic, complicating the crisis further [6]. Group 3: Recommendations for Effective Public Relations - The author proposes that Zong Fuli should avoid using politically correct narratives that could backfire and instead focus on a more straightforward approach to public relations [9]. - It is suggested that the focus should be on high-quality content and institutional media to clarify the situation rather than engaging with lower-tier social media commentary [9]. - The article advises against the "big female lead" narrative, recommending that Zong Fuli should instead project loyalty to her father's legacy and the company [9].