Tesla(US:TSLA) 财联社·2025-07-16 13:13Core Viewpoint - The Chinese market is becoming a crucial growth engine for Tesla, with the introduction of the new Model Y L, which is positioned between the Model Y and Model X, indicating Tesla's response to increasing competition from local brands [1][3]. Group 1: New Model Introduction - Tesla's new Model Y L is a six-seat all-wheel-drive luxury electric SUV, featuring extended range, spacious interior, and upgraded materials, with a projected price around 400,000 yuan [3][6]. - The new model's dimensions have been increased, with a length of 4,976 mm, an increase of 179 mm compared to the current Model Y [5][6]. Group 2: Market Competition - The launch of the six-seat version reflects Tesla's struggle against fierce competition from local brands, which have rapidly adapted to market demands and improved their offerings [6][10]. - Tesla's market share in China has declined from a peak of 15% in 2020 to 7.6% in 2025, with a notable drop in sales of its main models, Model 3 and Model Y, by 11.32% and 16.71% respectively in the first half of 2025 [7][9]. Group 3: Sales Performance - In Q2 2025, Tesla produced 410,244 electric vehicles globally and delivered 384,122, with the Shanghai Gigafactory contributing 34% of total sales [7]. - Despite strong delivery numbers, Tesla's sales in China decreased by approximately 5.4% year-on-year in the first half of 2025, highlighting potential market saturation and competitive pressures [8][9]. Group 4: Consumer Preferences - The demand for spacious six-seat electric SUVs has grown, with competitors like Li Auto and NIO launching similar models, indicating a shift in consumer preferences towards family-oriented vehicles [10]. - The competitive landscape is intensifying, with new entrants directly targeting Tesla's Model Y, emphasizing the need for Tesla to innovate and adapt quickly to maintain its market position [9][10].