Ford Motor(US:F) 电动车公社·2025-07-16 14:07Core Viewpoint - The article discusses the launch of the Ford Mustang, an electric vehicle that combines the legacy of the original Mustang with modern electric and intelligent technologies, aiming to cater to adventurous consumers seeking outdoor experiences and exploration [6][64]. Group 1: Historical Significance - The Ford Mustang has a rich history, having won the BAJA 1000 race 32 times over 50 years, establishing itself as a dominant force in off-road performance [4]. - The original Mustang was the first four-wheel drive vehicle to win the BAJA 1000, a feat that remains unmatched [3]. Group 2: Electric Vehicle Development - The new Mustang is built on a pure electric platform, marking a significant strategic move for Ford in the electric vehicle market [10]. - The electric version features a 105.4 kWh battery, achieving a CLTC range of 650 km, which is impressive for a vehicle of its size [23]. - The range-extended version includes a 43.7 kWh battery, offering a CLTC electric range of 220 km and a combined range of 1220 km, suitable for long-distance travel [28][30]. Group 3: Design and Features - The Mustang maintains a rugged, muscular design reminiscent of its predecessor while incorporating modern technological elements [12][14]. - It features a semi-hidden grille and a streamlined design to enhance aerodynamics and improve range [17]. - The vehicle is equipped with advanced smart driving capabilities, including laser radar and over 30 high-precision sensors, aiming for top-tier performance in intelligent driving [36][37]. Group 4: User Experience and Community Engagement - The Mustang includes a unique "Off-Road Route Book" feature, allowing users to explore over 100 curated routes, enhancing the outdoor experience [40][41]. - Ford has established off-road theme parks to promote community engagement and outdoor exploration, reinforcing its commitment to adventure and lifestyle [48][49]. - The vehicle is designed for users seeking to escape urban life and embrace nature, aligning with a growing trend of exploration and adventure among consumers [55][64]. Group 5: Market Positioning - The Mustang targets consumers who value exploration and adventure, distinguishing itself in a market characterized by product homogeneity [62][63]. - Ford's efforts in electric and intelligent vehicle development reflect its commitment to adapting to the evolving automotive landscape in China [66].