【高通（QCOM.O）】全球无线通信芯片领导者，引领端侧AI革命——投资价值分析报告（付天姿/王贇 ）

Core Viewpoint - Qualcomm is a leading wireless communication technology company, with mobile chips as its core business, generating significant revenue from smartphone sales and expanding into IoT and automotive sectors [3][5]. Group 1: Company Overview - Qualcomm was founded in 1985 and went public in 1991, focusing on mobile, IoT, and automotive as its core business areas [3]. - In FY2024, Qualcomm's smartphone business revenue is projected to be $24.863 billion, accounting for 63.81% of total revenue [3]. Group 2: Technology and Patent Strategy - The company builds a competitive moat through a combination of self-developed technology and acquisitions, holding approximately 5,600 families of 5G SEP patents, ranking second globally [4]. - Qualcomm's technology licensing business (QTL) is a significant revenue source, maintaining a tax-pre-profit margin above 60% over the past decade [4]. Group 3: Growth Opportunities - The smartphone market is showing signs of weak recovery, while IoT and automotive sectors are expected to create a second growth curve for the company [5]. - In IoT, Qualcomm is enhancing its Windows on ARM strategy and leading the smart glasses chip supply, capturing over 80% of the global market share in collaboration with major VR/AR manufacturers [5]. - In the automotive sector, Qualcomm is positioned as a leader in cockpit chips and is advancing into mid-to-high-end intelligent driving chips, which is expected to drive significant revenue growth [5]. Group 4: Challenges and Risks - Apple's development of its own baseband chips is anticipated to significantly reduce Qualcomm's revenue from Apple, with projections indicating a complete cessation of hardware shipments by 2027 [6]. - Uncertainties regarding tariffs may increase costs for Chinese customers, potentially leading to supply chain adjustments and loss of market share to competitors like MediaTek [6].