饿了么联创的新项目「共比邻」完成过亿元A轮融资，「活力老年」正获资本青睐｜早起看早期

Core Viewpoint - The article discusses the emergence of the "silver economy" in China, highlighting the establishment of "Gongbi Lin," a company aimed at providing tailored services and products for the elderly population, addressing their specific needs and preferences [4][5]. Group 1: Company Overview - "Gongbi Lin" was founded in early 2021 by Kang Jia, a co-founder of Ele.me, with the goal of creating a business that caters specifically to the elderly demographic [4]. - The company aims to differentiate itself from existing "filial piety" projects by focusing on the autonomy of elderly consumers and addressing their core consumption scenarios [4][5]. - "Gongbi Lin" has received two rounds of financing, with the first angel round in 2021 amounting to several tens of millions, and a recent A round exceeding 100 million yuan, primarily in USD [5]. Group 2: Market Potential - The silver economy is seen as a high-potential market, with China's population aged 60 and above surpassing 20% in 2023, and an annual increase of 25 to 30 million people expected [5][6]. - The target demographic for "Gongbi Lin" is active retirees aged 50-70, who have disposable income and are familiar with mobile internet [5][6]. Group 3: Service Model - "Gongbi Lin" focuses on high-frequency and essential consumption categories, such as gatherings and travel, to build trust and customer loyalty among elderly users [7][8]. - The company has developed a comprehensive service process that includes online booking and offline consumption, ensuring clarity and ease for users [7][8]. - The service model involves deep engagement with products and services, standardizing offerings to provide a stable user experience [8][9]. Group 4: Community Engagement - "Gongbi Lin" has established a volunteer team to enhance community engagement, utilizing early users as volunteers to better understand and serve the elderly demographic [9]. - The company has a dedicated team of over 200 employees, with more than 100 focused on operations tailored to elderly users [9]. Group 5: Future Expansion - "Gongbi Lin" aims to become a trusted "butler" for the elderly by increasing service frequency and expanding into various life scenarios, potentially reaching a market capacity of trillions [12][13]. - The company is developing an e-commerce platform, leveraging previous experience in food delivery to create a complete shopping experience for elderly users [12][13]. - Future plans include expanding into healthcare and creating proprietary brands, addressing the increasing rationality and quality demands of the elderly consumer market [15].