一件狗衣卖899，阿迪耐克抢滩宠物赛道，所有母婴生意都要用宠物重做一遍。

Core Viewpoint - The pet economy is experiencing a transformation, moving from a phase of rising prices to a more nuanced market characterized by personalized and human-like treatment of pets, reflecting a deeper emotional connection between pet owners and their pets [2][5][18]. Group 1: Market Trends - The pet market in China has undergone significant structural changes, with pet ownership evolving from mere companionship to treating pets as family members [5][18]. - The pet economy reached a scale of 592.8 billion yuan in 2023, with a year-on-year growth of 20.1%, and is projected to reach 1.15 trillion yuan by 2028 [18]. - The number of pet-related enterprises in China has surged to 4.5775 million, with a notable increase in registrations over the past decade [18]. Group 2: Consumer Behavior - Pet owners are increasingly sharing their pets' lives on social media, showcasing a shift from displaying their own lifestyles to highlighting their pets' experiences [5][6]. - The demand for pet food has shifted from basic dry food to fresh, customized meals, with pet owners seeking to provide diverse and nutritious diets for their pets [8][28]. - Pet fashion has become a significant trend, with owners dressing their pets in seasonal and fashionable attire, reflecting a desire for pets to embody their owners' style [12][32]. Group 3: Product Innovations - The rise of fresh pet food services, such as PetFresh, illustrates the growing market for customized pet meals, emphasizing health and variety [28][29]. - The pet apparel market is expanding, with both specialized pet brands and mainstream fashion brands entering the space, indicating a blend of functionality and style [32][34]. - Smart pet health management products are emerging, including wearable devices that monitor pets' health and activity, addressing owners' concerns about their pets' well-being [38][40]. Group 4: Emotional and Ethical Considerations - The emotional bond between pet owners and their pets drives the trend of pet humanization, where owners seek to fulfill their emotional needs through their pets [41][42]. - The responsibility towards pet care has evolved from basic needs to ensuring a high quality of life for pets, reflecting a shift in societal attitudes towards pet ownership [41][42].