Core Viewpoint - Zhong Xuegao Food (Shanghai) Co., Ltd. has filed for bankruptcy review due to inability to repay debts and insufficient assets to cover liabilities, leading to a court-ordered bankruptcy examination [2][3]. Group 1: Bankruptcy Details - The bankruptcy case was initiated by Shanghai Zhenliao Trading Co., Ltd., with the Shanghai Third Intermediate People's Court overseeing the proceedings [3]. - Zhong Xuegao has previously faced bankruptcy applications for its subsidiaries, including Zhongmao (Shanghai) Food Technology Co., Ltd. and Panzhu Youxi (Shanghai) Biotechnology Co., Ltd. [4]. Group 2: Company Structure and Financial Health - Zhong Xuegao Food (Shanghai) Co., Ltd. directly holds shares in 14 companies, of which 8 are still operational. However, all 21 of its branch offices have been deregistered [5]. - The founder, Lin Sheng, has faced multiple restrictions on high consumption, indicating financial distress [5]. Group 3: Sales and Market Presence - The online sales platform for Zhong Xuegao has very limited offerings, with only three flavors of ice cream available, and recent sales activity appears stagnant [7][11]. - The company, once known for premium ice cream priced above 50 yuan, has struggled with its market image, being labeled as "ice cream assassin" due to high prices [14]. Group 4: Founder’s Actions and Company Image - Lin Sheng, the founder, has publicly acknowledged the company's operational difficulties and has resorted to selling sweet potatoes via live streaming to repay debts, which has drawn negative attention [15].
钟薛高,被申请破产
盐财经·2025-07-17 08:20