存款“搬家”趋势再延续，银行理财打出揽客“组合拳”｜银行与保险

Core Viewpoint - The article discusses the ongoing trend of deposit "migration" from traditional bank savings to asset management markets, driven by declining deposit interest rates and the increasing attractiveness of bank wealth management products [1][2][4]. Group 1: Market Trends - In the first half of 2025, bank deposit interest rates continued to decline, leading to an accelerated outflow of resident savings into the asset management market [2][4]. - By the end of June 2025, the scale of bank wealth management products reached approximately 31.3 trillion yuan, marking a year-on-year growth of 9.7% [1][6]. - The non-bank deposit scale reached a near ten-year high in May, reinforcing the trend of deposit migration [4]. Group 2: Wealth Management Product Dynamics - Fixed-income products have shown strong market demand due to their stable returns and controllable risks, becoming a key choice for absorbing migrating deposits [9]. - The market structure is evolving, with a notable increase in the scale of fixed-income products while cash management products are experiencing a contraction [9][10]. Group 3: Strategic Responses from Banks - Banks are accelerating strategic transformations to better meet investor needs, including optimizing product structures and enhancing competitive pricing strategies [13]. - Many wealth management subsidiaries are introducing innovative products, such as floating management fee rate products, which align the interests of managers and investors more closely [14][15]. - The introduction of floating fee structures has garnered positive market feedback, indicating a shift towards performance-oriented management and differentiation from public funds [16].