如何打造“敢冲出去”的中国制造出海组织

Core Viewpoint - The necessity for Chinese manufacturing companies to expand internationally is no longer a matter of choice but a survival imperative in the face of global competition [1][3]. Group 1: Industry Trends - Southeast Asian factories are proliferating, leading international clients to abandon the "single supplier" strategy [2]. - European companies are actively avoiding Chinese factories in global procurement to mitigate risks [2]. - Companies that do not adapt to the trend of going overseas will face replacement in the market [2]. Group 2: Case Study - Zong Yi, the founder of Finney Technology, exemplifies a successful case of Chinese manufacturing going global [5]. - He has developed a "fission-type entrepreneurship" system and has selected over a hundred partners to create a highly effective "corporate army" [6]. - Zong Yi's team has practically implemented the global layout of Chinese manufacturing by establishing a factory in Thailand, learning from mistakes along the way [7]. Group 3: Course Overview - The course led by Zong Yi aims to provide practical insights into building a capable organization for international expansion [9]. - It covers essential topics such as the necessity of going overseas, prerequisites for expansion, site selection, market strategies, and organizational culture [13][14][15][16][17]. - The course emphasizes real-world experiences and actionable strategies rather than theoretical concepts [20][21]. Group 4: Target Audience - The course is particularly beneficial for founders/CEOs facing growth bottlenecks, executives responsible for international strategies, manufacturing entrepreneurs seeking transformation, and managers interested in organizational innovation [24][25][26][27]. Group 5: Expected Outcomes - Participants will gain a comprehensive roadmap for overseas expansion, including factory establishment, talent mechanisms, and market strategies [28]. - The course will provide a practical model for fission-type organizations and methods for deep cultural construction within teams [29][30]. - Attendees will receive a "pitfall guide" for international operations, helping them anticipate and mitigate risks [31].