Core Insights - The article emphasizes the rapid growth of the baby and child care industry in China, particularly in the baby wash and care segment, which is expected to surpass North America and Europe, becoming the largest single consumer market globally [1][10]. Group 1: Market Potential - As of the end of 2024, the population aged 0-18 in China is projected to reach 277.65 million, exceeding that of high-income economies [2]. - The 0-3 age group consists of 37.74 million, while the 4-12 age group has over 140 million, indicating a significant market for segmented care products [2]. - The average annual expenditure on child-rearing in China is expected to exceed 20,000 yuan, with total costs surpassing 500,000 yuan from pregnancy to age 17 [5][7]. Group 2: Income and Spending Trends - The disposable income of urban residents in China has increased from 31,195 yuan in 2015 to 54,188 yuan in 2024, a growth of 73.7%, driving higher spending on child-rearing [4]. - The average annual expenditure for raising children aged 0-17 is projected to grow by 10.9% over two years, reflecting increasing investment in child care [7]. Group 3: Industry Growth and Trends - The Chinese baby wash and care market is expected to reach nearly 33 billion yuan by 2024 and is projected to exceed 45 billion yuan by 2028, with a growth rate consistently above 7.5% [13]. - The market for products targeting children aged 13-18 is growing rapidly, with a sales increase of over 150%, indicating a significant opportunity in this demographic [13]. Group 4: Product Demand and Consumer Preferences - The demand for body care products remains the largest, but there is a noticeable shift towards facial and scalp care products as children age [18]. - Consumers prioritize safety, efficacy, and brand reputation when selecting products, with 52.8% considering natural ingredients as the most important factor [29][31]. Group 5: Brand Dynamics - The market concentration for baby care products is relatively low, with a CR10 of 38.5% and a CR20 of 56.2%, indicating a diverse range of brands catering to consumer needs [20]. - Both international and local brands are competing effectively, with local brands rapidly gaining market share through innovative marketing and product development [24][36]. Group 6: Marketing and Consumer Engagement - Short videos and platforms like Xiaohongshu are the primary channels for consumers to learn about products, while e-commerce platforms remain the preferred purchasing channels [26][27]. - Content marketing, authority endorsements, and AI-driven interactive marketing are essential strategies for brands to engage consumers effectively [41].
全球分龄洗护行业白皮书
艾瑞咨询·2025-07-17 11:25