我投的十月稻田、植护、源氏木语，年销售额均超50亿

Core Viewpoint - The article discusses the emergence of a new generation of national brands in mature industries, highlighting their rapid growth and innovative approaches to product and channel development [4][5][7]. Group 1: New Generation National Brands - New generation national brands are identified as those that leverage existing categories to create impactful new brands through innovative products and models [4]. - Three companies backed by Qicheng Capital have achieved annual sales of over 5 billion, exemplifying this trend: October Rice Field, Zhihui, and Genji Wood Language [5]. - These brands can quickly establish significant market positions in mature industries, continuously refining their product models to create new products with a scale of 1 billion [7]. Group 2: Online and Offline Integration - The new generation of national brands excels in becoming omnichannel champions by effectively utilizing online platforms like JD.com, Tmall, and Douyin to achieve rapid growth [8]. - By leveraging online success, these brands can transition into offline channels, aiming for sales scales between 5 billion and 10 billion [8]. Group 3: Case Studies of Successful Brands - October Rice Field has become the leading online brand in the rice category, achieving nearly 5 billion in sales last year and listing on the Hong Kong Stock Exchange [9]. - The brand's success is attributed to its high-quality sourcing, efficient supply chain management, and strong market share [10][11]. - Genji Wood Language has focused on health-conscious materials and aesthetic appeal, achieving significant sales growth by starting online and expanding to offline stores [12][14]. - The brand has capitalized on local supply chain advantages and competitive pricing to attract consumers [13][14]. - Zhihui has disrupted the paper towel market by offering affordable products directly to consumers, gaining a large user base in lower-tier cities [17][18]. - The brand's innovative packaging and marketing strategies have led to explosive sales growth, particularly through platforms like Douyin [20][21].