700万次验真，让医美也能“明厨亮灶”

Core Viewpoint - The article discusses the rising anxiety among young people regarding aging and the subsequent rush to medical beauty institutions, often leading to poor decisions and potential risks in treatments [3][4]. Group 1: Industry Trends - There is a growing trend of anxiety related to aging, amplified by social media, prompting individuals to seek medical beauty treatments urgently [3]. - Many consumers have become vulnerable to misleading practices in the medical beauty industry, often resulting in unnecessary treatments and high costs [4][6]. - The medical beauty industry is characterized by a mix of legitimate practices and unregulated operations, with illegal practitioners outnumbering compliant ones significantly [30][32]. Group 2: Consumer Trust and Verification - Platforms like Meituan's "放心美" (Safe Beauty) are implementing strict verification processes for medical beauty institutions, enhancing transparency and consumer trust [7][10]. - The "放心美" initiative connects directly with official data, allowing consumers to verify the legitimacy of treatments and products easily [10][41]. - The initiative has reportedly led to over 700 million verification instances, indicating a strong consumer response to the need for trust in medical beauty services [34]. Group 3: Doctor Selection and Accountability - Consumers now have access to verified information about doctors, including their qualifications and experience, which helps in making informed decisions [22][24]. - The verification process allows consumers to assess the credibility of medical professionals, reducing the reliance on institutional claims [22][23]. - The article emphasizes the importance of transparency in the selection of medical professionals, as consumers prefer to avoid risks associated with unqualified practitioners [24][42]. Group 4: Regulatory Environment - The article highlights the disparity between compliant medical beauty institutions and illegal operations, with the latter often engaging in aggressive pricing strategies due to lower operational costs [29][30]. - The medical beauty industry is undergoing a transformation towards greater compliance and transparency, driven by consumer demand for safety and quality [44][50]. - Meituan's initiatives, including the "北极星榜单" (North Star List) and "司南医生榜" (Compass Doctor List), aim to enhance the credibility of medical beauty services by providing objective assessments of institutions and practitioners [46][48].