告别「烂脸式美白」，一生要白的中国女孩全面觉醒丨2025年轻人焕新「白」皮书

Core Viewpoint - The article discusses the beauty standards and skincare behaviors of young Chinese women, particularly focusing on their obsession with skin whitening and the various misguided practices they engage in to achieve this goal [4][5][25]. Group 1: Survey Insights - A survey conducted by "后浪研究所" and "溪木源" revealed that young people rate the importance of skin whitening at an average of 7 out of 10, with the demand for whitening increasing with age [8][9]. - The survey included 604 respondents, with a significant majority being female (80.5%) and a notable portion from the post-90s and post-95s generations [6][7]. Group 2: Common Misconceptions and Practices - The article highlights various "whitening misconceptions" among young people, with 38.4% reporting they drink lemon water as a whitening method, and 29.8% taking high doses of Vitamin C/E [17][25]. - Many young individuals engage in practices that are ineffective or even harmful, such as using iodine as a skincare product and relying on quick-fix solutions that yield temporary results [19][25]. Group 3: Skin Concerns and Product Preferences - The survey indicates that 70.2% of respondents are troubled by dull skin, while 45.7% seek quick recovery from tanning, and 36.4% are concerned about skin sensitivity [31][32]. - Different age groups prioritize various skincare benefits, with younger individuals focusing on hydration and acne treatment, while older groups emphasize anti-aging and pigmentation reduction [12][13]. Group 4: Awareness and Education Gaps - The article points out that only 10% of respondents are deeply knowledgeable about skincare ingredients, while 40% have a superficial understanding and follow trends without much research [26][28]. - There is a prevalent issue of misinformation, with many young people unaware of the correct methods for effective skin whitening, leading to a cycle of trial and error [25][29]. Group 5: Scientific Approach to Whitening - The article emphasizes the importance of a scientific approach to skin whitening, advocating for understanding ingredients and maintaining a consistent skincare routine rather than relying on quick fixes [40][53]. - The introduction of new patented ingredients like "氧白因" shows promise in providing effective whitening while being gentle on sensitive skin, as validated by scientific research [51][52].