创始人把良品铺子卖了

Core Viewpoint - The article discusses the potential change of control at Liangpinpuzi, a leading snack company in China, as it enters into a share transfer agreement with Changjiang International Trade Group, which could result in the latter becoming the controlling shareholder [1][2]. Group 1: Share Transfer Agreement - On July 17, Liangpinpuzi announced a share transfer agreement with Changjiang International Trade Group, proposing to sell 18.01% and 2.99% of its shares at a price of 12.42 yuan per share, totaling 1.046 billion yuan [1][2]. - If the transaction is completed, Changjiang International will hold 21% of Liangpinpuzi's shares, becoming the controlling shareholder, while the actual control will shift from the founding team to the Wuhan Municipal Government [2][3]. - The founding member Yang Hongchun will remain in a high-level position and retain the status of the second-largest shareholder [2]. Group 2: Financial Performance and Challenges - Liangpinpuzi has faced declining performance, with revenues of 93.24 billion yuan in 2021, 94.4 billion yuan in 2022, and a drop to 80.46 billion yuan in 2023, marking the first time both revenue and net profit declined [7]. - The company has attempted various self-rescue strategies, including price adjustments and store closures, but these efforts have not yielded significant results, leading to a projected loss of 75 million to 105 million yuan for the first half of 2025 [7][9]. - In 2024, the company faced a scandal regarding ingredient mislabeling, which damaged its high-quality brand image despite being cleared of the allegations [8]. Group 3: Legal and Governance Issues - A lawsuit has been filed by Guangzhou Light Industry Group against Liangpinpuzi's controlling shareholder, resulting in the freezing of 19.89% of Liangpinpuzi's shares, which complicates the control transfer process [5][11]. - The dispute with Guangzhou Light Industry stems from a prior agreement for share transfer that was not finalized, raising concerns about potential "double selling" of shares [11][12]. - The introduction of state-owned strategic investors is seen as a potential solution to Liangpinpuzi's ongoing challenges, but analysts caution that without addressing underlying operational issues, the situation may not improve [13].