全中国最懂小红书的人，可能在郑州

Core Viewpoint - The article discusses the emergence and strategies of the "Zhengzhou Gang," a group of e-commerce operators leveraging the social media platform Xiaohongshu (Little Red Book) to generate significant revenue through standardized content production and algorithm manipulation, despite their humble backgrounds and limited education [3][5][11]. Group 1: Background and Emergence - In 2018, as major platforms like Taobao and Douyin gained traction, Xiaohongshu was initially overlooked, with only around 10 million monthly active users [4]. - A group of operators from Zhengzhou, an economically disadvantaged area, began to exploit this overlooked platform, leading to unexpected success in e-commerce [5][6]. - The Zhengzhou Gang capitalized on the lack of competition and the platform's initial leniency, discovering a lucrative market niche [5][6]. Group 2: Content Strategy and Execution - The Zhengzhou Gang employs a content strategy characterized by mass production of low-cost, high-volume posts, often referred to as "water under the table" notes, to drive organic traffic and sales [11][12]. - They utilize three main content templates: reviews, grass planting (product recommendations), and fishing posts, which subtly promote products without overt advertising [12]. - The approach relies on a highly standardized and replicable process, likened to an electronic assembly line, where content creators mimic successful posts to increase the likelihood of virality [20][21]. Group 3: Market Dynamics and Challenges - As more players entered the Xiaohongshu space, the platform tightened its regulations, making it increasingly difficult for the Zhengzhou Gang to operate as freely as before [6][35]. - The rising costs of traffic and shrinking marketing budgets have prompted brands to explore the Zhengzhou Gang's methods, but many have struggled to replicate their success outside of Zhengzhou [13][25]. - The article highlights the challenges faced by brands attempting to adopt the Zhengzhou Gang's strategies, often resulting in poor performance due to a lack of scale and understanding of the operational intricacies [25][26]. Group 4: Future Outlook - The article suggests that while the Zhengzhou Gang's methods may evolve, the fundamental principles of leveraging low-cost labor and high-volume content production will persist in some form [39][40]. - As Xiaohongshu continues to prioritize quality content and restrict low-quality marketing practices, the Zhengzhou Gang's traditional tactics may face further scrutiny and adaptation [38][39].