Core Viewpoint - The article highlights the unique economic transformation of Guanyun County in Jiangsu, which has become a hidden champion in the production of lingerie, specifically adult lingerie, contributing to a significant portion of China's market share in this niche industry [3][7][9]. Summary by Sections Economic Overview - Jiangsu is recognized as a strong economic province in China, with a balanced distribution of wealth across its cities and counties, where Guanyun County, despite its low GDP ranking, has emerged as a leader in a specific industry [3][4][7]. Industry Development - Guanyun County produces 60-70% of China's adult lingerie, with over 1,000 factories dedicated to this sector, and more than 80% of its output is for export [9][22]. - The county's annual sales in this industry have reached nearly 8 billion yuan, showcasing a significant economic impact [22]. Historical Context - Initially an agricultural county known for soybean production, Guanyun transitioned to lingerie manufacturing due to market opportunities identified by local entrepreneurs [11][16][19]. Key Figures - The rise of the lingerie industry in Guanyun is attributed to local youth like Lei Congrui, who capitalized on e-commerce platforms to establish a successful business model [17][20]. - Approximately 20,000 of the county's 1 million residents are involved in the lingerie industry, indicating a substantial local workforce dedicated to this sector [21]. Market Challenges - The industry faced challenges due to the US-China trade war, which affected export dynamics and profit margins due to increased tariffs [25][31]. - The cancellation of the small parcel tax exemption in the US has led to a shift in business strategies, with local companies adapting to new market conditions [34][36]. Government Support - The local government has recognized the lingerie industry as a legitimate economic sector, implementing development plans and establishing an industrial park to support growth [41][44]. Cultural Shift - There is a notable cultural shift in the perception of adult lingerie in China, moving from taboo to a more accepted form of self-expression and fashion, as evidenced by the evolving designs and marketing strategies [46][50].
情趣内衣,彻底改变苏北县城
36氪·2025-07-20 09:27