一大批香港老牌餐饮，倒在了2025上半年

Core Viewpoint - The article discusses the significant challenges faced by the Hong Kong restaurant industry, highlighting a wave of closures among local brands due to economic downturns, increased competition from mainland Chinese brands, and changing consumer behaviors [3][5][49]. Group 1: Industry Challenges - The Hong Kong restaurant industry is experiencing severe pressure, with the Hong Kong Restaurant Association noting that business is worse than during the pandemic due to a sluggish economy and reduced local consumer spending [6][49]. - In the first half of 2025, nearly 300 shops closed in Hong Kong, with 70% being restaurants, indicating a critical situation for long-standing local dining establishments [7][49]. - The total revenue for restaurants in Hong Kong for Q1 2025 was HKD 28 billion, reflecting a 1.8% decline compared to the same period in 2024, with Chinese restaurants seeing a 4.9% drop in revenue [13]. Group 2: Impact of Mainland Brands - The influx of mainland Chinese restaurant brands has significantly disrupted the local market, with over 60 brands entering Hong Kong, leading to a "big shake-up" in the dining landscape [16][19][24]. - Mainland brands are noted for their rapid product innovation and better service, which have attracted consumers away from traditional Hong Kong establishments [26][30]. - The competitive pricing and operational efficiencies of mainland brands have allowed them to thrive even in the high-cost environment of Hong Kong, with examples like Xue Wang offering products at one-third the price of local tea shops [36][49]. Group 3: Changing Consumer Behavior - A notable trend is the increasing number of Hong Kong residents traveling to Shenzhen for dining, with over 77 million visits recorded in 2024, leading to a consumption increase of nearly HKD 55.7 billion [41][45]. - Consumers are drawn to the greater variety, better service, and lower prices offered by mainland restaurants, which has contributed to the decline of local dining establishments [42][49]. - The shift in consumer preferences reflects a demand for more diverse and high-quality dining experiences, pushing local restaurants to adapt or face closure [49][50].