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一周新消费NO.318|瑞幸×多邻国推出新品;舒淇成为爷爷不泡茶品牌代言人
新消费智库·2025-07-20 13:00

New Product Launches - Bright Dairy launched the new organic milk ice cream "Guangming Youbei," containing 55% organic milk, with protein content not less than 4.5g/100g [4] - Xueji Snacks and Yili Group introduced a new yogurt product featuring a "milk skin" layer, made from fresh milk sourced from Yili's professional farms [4] - Joyoung released a new red date soy milk powder, made from non-GMO soybeans and red dates, containing 28g of protein per 100g [6] - Yi Bao launched a new 5L packaging of its bottled drinking water, designed for multiple consumption scenarios [6] - Luckin Coffee and Duolingo collaborated to launch a new product, "Green Sand Latte," made with high-quality green beans and IAC award-winning coffee beans [22] Industry Events - Anta opened a new brand experience space called "Anta Home" in Jinjiang, featuring appearances by Olympic champions [9] - Mengniu's high-end ice cream brand Tilan Shengxue officially entered the Hong Kong and Macau markets, becoming the first high-end ice cream brand approved by local authorities [10] - Yuanji Cloud Dumplings announced its first store in Thailand, maintaining its original recipe without local adaptations [12] - Grandpa's Tea appointed actress Shu Qi as its brand ambassador, marking a significant step in brand influence [12] Investment and Financing - The smart beverage retail brand "Pengbei Station" completed a financing round of 50 million yuan, focusing on AIOT solutions for unmanned retail [16] - Qunxing Toys secured 159.47 million yuan in financing, representing 26.25% of the day's buying amount [17] - Jujitang completed a 10 million yuan angel round financing, focusing on health food supply chains [18] - Three Squirrels announced an investment of up to 200 million yuan to upgrade its snack supply chain [19] Food Industry Developments - The new "Shang Jian Wang" tea beverage series from Shan Zha Shu Xia Group features oolong and jasmine tea, with zero sugar, fat, and calories [6] - Farmer Spring launched a new birch tree juice product, currently available only through Sam's Club [24] - DolCas Biotech introduced a chocolate bar containing fish collagen peptides, targeting joint and skin health [26]