Core Viewpoint - The new luxury car tax regulation, effective from July 20, 2023, lowers the tax threshold to vehicles priced at 900,000 yuan (excluding VAT), leading to a surge in luxury car purchases as consumers rush to buy before price increases take effect [1][3]. Group 1: Tax Regulation Changes - The new luxury car consumption tax now applies to vehicles with a retail price of 900,000 yuan and above, down from the previous threshold of 1.3 million yuan [3]. - The effective price range affected by this change is between 1.017 million yuan and 1.469 million yuan for new cars [3]. Group 2: Impact on Sales - There has been a significant increase in sales activity, particularly for brands like Porsche, with reports of sales staff experiencing a surge in customer inquiries and purchases [6]. - The luxury car market, represented by brands such as Porsche and Mercedes-Benz, is expected to be most impacted by the new tax regulation [5]. Group 3: Manufacturer and Dealer Responses - Jaguar Land Rover has announced a full subsidy for the luxury car tax for specific models purchased before July 31, 2023, to mitigate the impact of the new tax [8]. - Some dealers are also offering to cover the luxury car tax for models like the Maybach S-Class and Mercedes-Benz S-Class [11].
有车企宣布：全额补贴豪车税！保时捷遭抢购，“店员已忙疯”