理想i8怎么还敢做成这样？

Core Viewpoint - The article discusses the design and pricing strategy of the Li Auto i8, suggesting that the vehicle's controversial design is not the main issue; rather, it is the pricing that significantly impacts consumer acceptance and sales performance [2][3][5]. Design and Pricing Strategy - The design of the Li Auto i8 is compared to the MEGA, indicating that the design itself is not the problem but the price point [3][5]. - The MEGA's sales improved after a price reduction, demonstrating that pricing is a critical factor in consumer decision-making [5][8]. - The i8 is positioned as a more affordable version of the MEGA, with a price reduction of approximately 200,000 yuan, which is expected to attract more buyers [8][9]. Market Positioning - The article emphasizes that the i8 is designed to appeal to consumers who desire an MPV that does not look like a traditional MPV, thus addressing the stigma associated with the MPV design [9][10]. - The success of Li Auto's previous models, such as the L series, is attributed to their ability to blend the functionality of an MPV with a more appealing design [8][9]. Consumer Psychology - The article highlights that consumers who can afford the i8 are often indifferent to public opinion and enjoy the controversy surrounding their choices [10][11]. - The notion that controversy can generate discussion and interest is presented as a positive aspect for the brand, suggesting that the i8 will benefit from being a topic of conversation [10][11].