【广发宏观王丹】7月EPMI淡季同比小幅转正，反内卷下销售价格企稳

Core Viewpoint - The July Purchasing Managers' Index (PMI) for strategic emerging industries shows a seasonal decline but has turned positive year-on-year, indicating resilience in industrial prosperity despite a slight month-on-month decrease [1][5][6]. Group 1: PMI Overview - The July EPMI decreased by 1.1 points to 46.8, with only the new materials sector remaining in the expansion zone among seven sub-industries, reflecting a reduction in the number of expanding sectors [1][5][9]. - The absolute prosperity level is 0.7 points higher than the same period last year, marking a transition from negative to positive year-on-year growth [1][8]. Group 2: Sub-Indicators Analysis - In July, production, product orders, and export orders in emerging industries fell by 1.3, 1.5, and 2.2 points respectively, with export orders declining for two consecutive months [2][9]. - The production-to-demand ratio remained stable at 2.2, fluctuating within a narrow range for five months [2][12]. - Financing conditions improved, with the difficulty of obtaining loans decreasing by 1.4 points in July [2][14]. - A notable positive signal is the stabilization of sales prices, which increased by 1.7 points, while purchase prices continued to decline [2][14]. Group 3: Sector-Specific Insights - The new materials sector has shown a continuous increase in prosperity for three months, with a July index above 50, indicating strong performance compared to other sectors [3][17]. - High-end equipment manufacturing and energy-saving environmental protection sectors maintained resilience, while the biotechnology and new energy vehicle sectors saw a decline in prosperity [3][17]. - Export orders for biotechnology and new energy vehicles fell significantly, by 17.7 and 10.1 points respectively [3][20]. Group 4: Market Implications - The EPMI data suggests a generally positive impact on the market, with the month-on-month decline being anticipated and the year-on-year increase indicating a slope lower than seasonal averages [4][22]. - The shift in key industry sales price indices from decline to increase reflects the effectiveness of "anti-involution" policies in stabilizing nominal growth [4][22].