Midea Group(SZ:000333) 21世纪经济报道·2025-07-21 12:49Core Viewpoint - The article discusses the transformation of Midea's Building Technology Division into a comprehensive solution provider for smart buildings, leveraging AI and advanced technologies to create sustainable and intelligent spaces [1][2][22]. Group 1: Business Transformation - Midea's Building Technology Division has evolved from a central air conditioning business to a comprehensive service provider covering HVAC, elevators, smart building control systems, and energy management [1][2]. - The division's revenue reached approximately 30 billion yuan, with overseas business accounting for 45%, highlighting its role in Midea's international strategy [2][20]. - The strategic shift focuses on providing integrated solutions rather than just equipment sales, aiming to create sustainable smart spaces [8][9]. Group 2: Technological Innovation - The Shanghai Midea Global Innovation Park exemplifies the integration of technology and nature, showcasing Midea's capabilities in creating smart buildings [6][10]. - Midea's iBUILDING digital platform connects over 680 million devices, enabling real-time monitoring and intelligent control of building systems [18][19]. - Recent product innovations, such as the MDV9 multi-split air conditioning system, demonstrate Midea's commitment to enhancing performance and reliability [16]. Group 3: Ecosystem Development - Midea's approach has shifted from simple device interconnectivity to comprehensive ecosystem collaboration, integrating logistics, information flow, energy flow, and user experience [17]. - The company has established a global presence with over 30 R&D centers and significant investments in innovation, totaling over 60 billion yuan in the past five years [20]. - Midea's recent acquisitions in Europe and successful projects in Singapore and Australia illustrate its rapid growth and commitment to local market adaptation [21].