费德勒身家13亿美元，大头不是赛事奖金

Core Insights - Roger Federer has become a billionaire with a net worth of approximately $1.3 billion, primarily due to off-court business partnerships rather than just his tennis earnings [1][4] - His most lucrative deal was a $300 million partnership with Uniqlo after ending a long-term relationship with Nike [4] - Federer also invested in On Running, acquiring a 3% stake, which has significantly appreciated in value [4] Group 1: Federer’s Wealth Accumulation - Federer’s career earnings include $130.6 million in tournament prizes, with significant contributions from brand partnerships [1] - Annual income from partnerships includes $8 million from Rolex and $5 million from Mercedes-Benz, along with $20 million from Lindt [1] - The shift in his brand partnerships has been pivotal in increasing his wealth, particularly the transition from Nike to Uniqlo [4] Group 2: Broader Trends in Athlete Wealth - Federer is part of a growing trend where athletes leverage their fame for substantial financial gain, joining the ranks of other billionaire athletes like Tiger Woods and LeBron James [7] - Social media has enhanced athletes' ability to promote brands and secure lucrative deals, with young athletes now able to earn millions through Name, Image, and Likeness (NIL) agreements [8] - The changing landscape of college sports allows young athletes to monetize their brand earlier, leading to a new generation of millionaire athletes [8] Group 3: Concerns and Critiques - Some critics argue that the focus on monetization in college sports detracts from the enjoyment of the game itself, as highlighted by Shaquille O'Neal's comments on player transfers for financial gain [9][10] - The emphasis on financial success may lead to a shift in priorities for young athletes, raising concerns about the impact on sports education [9]