农夫山泉回应红色尖叫被炒至88元一瓶

Core Viewpoint - The article discusses the recent surge in the resale price of the "Red Scream" beverage from Nongfu Spring, highlighting its limited availability and the consumer perception of it being a collectible item despite negative taste reviews [1][2]. Group 1: Product Pricing and Market Behavior - The "Red Scream" beverage, originally priced at 5 yuan per bottle, is now being resold for prices ranging from 48 yuan to 128 yuan, representing a markup of over 9 times the original price [1]. - A seller on a second-hand platform claims to have two complete boxes of "Red Scream" but is only willing to sell one at a price of 1000 yuan, indicating its status as a "limited edition collectible" [1]. Group 2: Production and Availability - The "Red Scream" beverage was produced to celebrate the 20th anniversary of the brand and was available for a limited time, with 10,000 boxes sold out within three days [1]. - Nongfu Spring has confirmed that the "Red Scream" is no longer in production, and the beverage contains ginseng as an added ingredient [1]. Group 3: Trademark and Legal Issues - Nongfu Spring has applied for multiple trademarks related to "Scream" and "尖叫," covering categories such as beer beverages and pharmaceuticals, with some trademarks already successfully registered [2]. - The company has been involved in multiple legal disputes concerning trademark rights and infringement [2].