在一线城市做新媒体，中年危机“满35减10”

Core Viewpoint - The article discusses the challenges faced by new media professionals in major cities, highlighting the decline of traditional platforms like WeChat and the difficulties in transitioning to short video platforms like Douyin and Xiaohongshu. It emphasizes the changing job market and the struggles of individuals in the industry as they face job insecurity and a lack of opportunities [3][4][5]. Group 1: Industry Trends - The new media industry has seen a significant decline, with the number of active editors and content creators dropping sharply, leading to a more competitive job market [15][16]. - The transition from WeChat to short video platforms has not yielded the expected results, with many professionals leaving the industry or facing job loss [18][20]. - The job market for new media roles has become increasingly challenging, with positions requiring a wide range of skills and offering lower salaries than before [45][46]. Group 2: Company Dynamics - Companies have shifted their focus from WeChat to short video platforms, leading to internal restructuring and layoffs in the WeChat departments [18][22]. - The cost-cutting measures within companies have become evident, with reductions in employee benefits and resources, such as office supplies [24][25]. - The article notes that despite the decline in WeChat's popularity, companies continue to generate profits from existing operations, indicating a reluctance to abandon profitable segments [16][32]. Group 3: Personal Experiences - The author reflects on the personal impact of industry changes, including job loss and the subsequent search for new opportunities, highlighting the emotional and financial challenges faced by individuals [4][34]. - The experience of working in a high-pressure environment has led to health issues, which improved after leaving the job, illustrating the toll that the industry can take on personal well-being [42][43]. - The article concludes with a sense of uncertainty about the future of new media professionals, emphasizing the need for adaptation in a rapidly changing job market [49][50].