国泰海通｜建材：建材反内卷一行一策，边际关注需求预期

Core Viewpoint - The construction materials industry is experiencing a "de-involution" policy direction since July, with different segments showing distinct rhythms and strategies. The market is increasingly focused on the demand side's recovery after supply expectations have been sufficiently addressed. The industry maintains an "overweight" rating [1]. Group 1: Cement Industry - The cement industry is focusing on limiting overproduction as a key policy measure, aiming to improve off-peak production. The actual capacity has exceeded designed capacity due to capacity replacement and technological upgrades from 2016 to 2022. The expected policy to limit overproduction could raise the national average capacity utilization from 50% to 70% if fully implemented [2]. - The recent initiation of hydropower projects is expected to catalyze demand recovery in the industry, creating a resonance between supply and demand expectations [2]. Group 2: Glass Industry - In the photovoltaic glass sector, leading companies are proactively reducing production to improve supply-demand balance, with a reduction of around 30% needed for equilibrium. The pace of implementation by leading firms is crucial for monitoring [3]. - For float glass, there are currently no mandatory policies, but the focus is on optimizing energy consumption structures. Some regions may see increased production costs, and cold repairs are expected to accelerate, benefiting overall supply-demand improvement [3]. Group 3: Consumer Building Materials - The consumer building materials sector is witnessing a stabilization in its structure, with proactive measures to improve profitability already underway. Some sub-sectors, such as waterproofing, piping, and coatings, have begun to raise prices, indicating a rational growth expectation [3]. - After a prolonged adjustment period in the real estate market, the long-term certainty of consumer building materials is solid, with leading companies expected to continue outperforming through structural optimization and expansion into new categories and markets [3].