今年暑期，自驾游干翻酒店、旅行社

Core Viewpoint - The article discusses the paradox of high tourist numbers at popular attractions like Dunhuang, while hotel occupancy and prices have plummeted, indicating a significant shift in consumer behavior towards more budget-friendly and flexible travel options [15][30]. Group 1: Tourist Behavior Changes - Tourist numbers at attractions like Dunhuang's Mogao Caves have reached a baseline of 70,000 visitors daily, yet hotel prices have drastically dropped from 650 yuan to 280 yuan per night [5][8]. - Many tourists are opting for alternative accommodations such as sleeping in cars or camping, rather than booking traditional hotel rooms [16][19]. - The trend of self-designed travel experiences is growing, with tourists preferring to manage their own itineraries and accommodations rather than relying on packaged tours [33][36]. Group 2: Industry Impact - The number of travel agencies in China has surged, with a net increase of 8,341 agencies in one year, yet the average profit per agency has decreased by 11.9% to 58,505 yuan [22][25]. - The hotel industry is facing similar challenges, with an increase of nearly 500 star-rated hotels, but average occupancy rates have dropped from 50.7% to 49.2% [26][27]. - The shift towards self-sufficient travel is leading to a decline in traditional hotel and travel agency revenues, as consumers seek more cost-effective and personalized travel experiences [30][38].