【迈富时（2556.HK）】AI Agent重构营销SaaS范式，迈富时如何突破50%营收增长边界？——首次覆盖报告（付天姿）

Company Overview - The company operates with a dual-driven model of AI SaaS and precision marketing, with SaaS products including T Cloud for large clients and Zhenke for SMEs, primarily based on a subscription model [4] - AI Agent and intelligent all-in-one machines are expected to become a second growth curve, with the company launching products like Tforce marketing model and AIAgentforce intelligent platform, integrating AI functions deeply into business operations and marketing scenarios [4] - By 2024, the AI module is projected to cover over 90% of client products, leveraging advanced AI technology and a rich marketing ecosystem to unlock new growth opportunities [4] Financial Analysis - Revenue growth is driven by robust expansion in SaaS business and optimized client structure, leading to accelerated growth in precision marketing service revenue, with projected revenue of 1.56 billion yuan in 2024 [5] - The profit release is influenced by short-term pressure on gross margin, with a decrease in expense ratio driving profit release; the company aims to reduce the proportion of low-margin precision marketing service revenue while enhancing operational efficiency [5] Industry Analysis - The domestic SaaS market is rapidly growing, with increasing total addressable market (TAM) and penetration rates for marketing SaaS; key drivers include the emergence of the B2B market, vast penetration space for SMEs, AI technology innovation, and digital policy support [6] - The competitive landscape in the domestic CRM market is fragmented, with the company expected to consolidate its competitive advantage through its AI Agent strategy, facing competitors like SalesEase and Kingdee [6] - The overseas CRM market is more mature, with the company's business model benchmarking against Salesforce and HubSpot, while optimizing for domestic market characteristics [6]