对话苏伟铭：哪有世界级车企，选择不在中国

Core Viewpoint - The article emphasizes the importance of strategic planning in business, particularly in the automotive industry, as articulated by Renault China's CEO, Su Weiming, who believes that a well-defined strategy is crucial for navigating market changes and technological advancements [2][4]. Group 1: Historical Context and Leadership - Su Weiming has witnessed the evolution of the Chinese automotive market over the past 30 years, marking significant milestones such as China surpassing the US in monthly car sales in August 2006 [3]. - His career spans major automotive companies, including Mercedes-Benz and Volkswagen, where he successfully implemented strategies that capitalized on market opportunities [4][5]. - At Renault, he advocated for a strategic retreat from unprofitable joint ventures in China, which ultimately saved the company from significant losses [9][10]. Group 2: Strategic Decisions and Market Positioning - Under Su's leadership, Renault has focused on leveraging Chinese technology for global electric vehicle development, indicating a shift from traditional combustion engines to electric models [12][14]. - The company aims to produce a new electric vehicle priced under €20,000, showcasing the potential of Chinese innovation in the automotive sector [14]. - Renault's global sales are projected to exceed 2.26 million units in 2024, with operating profit reaching €4.3 billion, highlighting a successful turnaround strategy [11]. Group 3: Supply Chain and Collaboration - Su Weiming emphasizes the importance of building strong relationships with suppliers, moving from a transactional model to a collaborative approach that fosters mutual growth [25][24]. - The establishment of a new fund in collaboration with Chinese partners aims to explore investment opportunities in the electric vehicle ecosystem, reflecting Renault's commitment to integrating with local technology [20][22]. - The focus on supply chain innovation is seen as critical for the future of the automotive industry, with Su predicting that the next generation of automotive giants will emerge from China's robust supply chain ecosystem [23][24]. Group 4: Future Outlook and Market Dynamics - Su Weiming believes that the automotive market will continue to evolve, with a focus on supply rather than just demand, particularly in the context of technological advancements [27][29]. - He identifies the importance of AI and software in the future of automotive technology, suggesting that the competition will increasingly revolve around user experience and internationalization [32][30]. - The article concludes with Su's perspective on the future of new energy vehicle companies, indicating that scale will be essential for survival in a competitive market [41][42].