36氪未来消费·2025-07-22 14:58Core Viewpoint - JD's new model "Seven Fresh Kitchen" aims to create a unique business model distinct from Meituan, focusing on a partnership approach with restaurants and chefs to innovate the supply chain in the food delivery industry [2][3][4]. Summary by Sections Business Model - JD positions "Seven Fresh Kitchen" as a "cooperative quality dining production platform," where it recruits dish recipes from restaurant partners, while JD manages all operational aspects including raw materials, rent, and labor [4][6]. - The initial store is located in Beijing, offering a variety of dishes priced between 10 to 20 yuan after subsidies [3][4]. Partnership and Recruitment - As of now, nearly 7,000 chefs and restaurant brands have signed up as "dish partners" for the program, indicating strong interest in the cooperative model [5][12]. - JD guarantees a minimum revenue share of 1 million yuan for each dish partner, ensuring they can collaborate with confidence [10]. Market Positioning - JD's goal is to establish 10,000 "Seven Fresh Kitchens" nationwide within three years, contrasting with Meituan's plan to open 1,200 "Raccoon Kitchens" in the same timeframe [7]. - The model aims to tackle issues in the food delivery sector, such as "ghost kitchens" and food safety, by ensuring quality and affordability [8][17]. Supply Chain Innovation - JD emphasizes its supply chain advantages, using well-known suppliers for ingredients and implementing strict quality controls to ensure food safety [16][18]. - The operational model eliminates the need for on-site food preparation, reducing hygiene risks associated with traditional restaurants [16]. Consumer Experience - The "Seven Fresh Kitchen" aims to provide a trustworthy and affordable dining option, addressing consumer concerns about food safety and quality [17][18]. - The first day of operations saw overwhelming demand and positive customer feedback, highlighting the effectiveness of the model [18]. Future Outlook - JD is open to partnerships with other platforms and does not intend to compete with existing restaurants, focusing instead on enhancing the overall dining experience [21].