日产N7月销激增9倍，合资电车“回血”搅动电池配套

Core Viewpoint - Joint venture automakers are leveraging aggressive pricing strategies and new models to capture growth in the Chinese electric vehicle market, disrupting market dynamics and impacting the battery supply chain [1][4]. Group 1: Sales Growth of Joint Venture Brands - Several joint venture brands have seen significant sales increases in their new energy models, such as Dongfeng Nissan's N7, which rose from 665 units in April to 6,189 units in June, becoming the fastest joint venture electric model to exceed 10,000 orders [1]. - GAC Toyota's new electric SUV, the Aion S3X, received nearly 30,000 orders within three months of its launch, with almost 20,000 units delivered [1]. - SAIC-GM Buick's GL8 PHEV contributed over two-thirds of its new energy sales in June [1]. - Changan Mazda's first electric model, the EZ-60, garnered over 30,000 blind orders by the end of June, despite not being officially launched [1]. Group 2: Pricing Strategies - Joint venture brands are adopting a "high configuration, low price" strategy, which can be seen as a form of implicit price war [1]. - The price range for the Dongfeng Nissan N7 is between 119,900 to 149,900 yuan, with high-end versions supporting advanced features like LiDAR [2]. - GAC Toyota's Aion S3X has a starting price reduced to below 110,000 yuan from nearly 200,000 yuan for its previous generation model [2]. Group 3: Market Share and Competition - Despite recent sales growth, joint venture brands still face challenges in market penetration, with a new energy vehicle penetration rate of only 6.6% in wholesale and 5.3% in retail as of June, significantly lower than the over 65% for domestic brands [3]. Group 4: Battery Supply Chain Adjustments - To support competitive pricing, joint venture automakers are diversifying their battery procurement strategies, moving away from reliance on CATL and Japanese/Korean suppliers [4]. - Local battery suppliers like Sunwoda, CATL, and others are increasingly entering the supply chains of joint venture brands, with Sunwoda's market share exceeding 3% in the first half of 2025 [4]. - A notable investment includes a 3.7 billion yuan project by Toyota and Panasonic's joint venture, Prime Planet Energy & Solutions, to establish a new battery facility in Dalian [4]. Group 5: Future Uncertainties - The sustainability of the price war strategy and the ability to establish differentiated advantages beyond pricing will directly impact the stability of battery supply orders and profit margins for joint venture automakers [5].