晚一天多花10万，豪车税惊了买车人

Core Viewpoint - The recent adjustment of the luxury car tax in China has significantly impacted the high-end automobile market, with a new threshold set at 900,000 yuan (excluding VAT), affecting both traditional fuel vehicles and new energy vehicles [3][4][25]. Summary by Sections Tax Policy Changes - The luxury car tax threshold has been lowered from 1.3 million yuan to 900,000 yuan, which means that vehicles priced between 1.017 million and 1.469 million yuan will now incur an additional 10% tax [4][25]. - The new tax policy includes a broader range of vehicle types, explicitly incorporating new energy vehicles [4][5]. Market Reactions - The announcement led to a surge in consumer activity, with many rushing to dealerships to purchase vehicles before the new tax took effect [5][7]. - Dealers extended their hours and offered incentives to facilitate sales, with some models experiencing price increases due to the tax adjustment [8][10]. Impact on Luxury Brands - Brands such as Land Rover, Porsche, and Mercedes-Benz are particularly affected, as many of their models now fall under the new tax bracket [14][18]. - The luxury car market has shown structural differentiation, with traditional fuel vehicles facing intensified competition from new energy models [5][25]. Consumer Sentiment - Some consumers expressed frustration over the sudden tax increase, with a mix of reactions ranging from acceptance to reconsideration of purchases [11][12][22]. - The luxury car tax adjustment has prompted some buyers to contemplate canceling orders or seeking refunds on deposits [12][14]. Manufacturer Responses - Jaguar Land Rover and Mercedes-Benz announced full subsidies for the luxury tax for specific models purchased within a limited timeframe, aiming to mitigate consumer dissatisfaction [19][21]. - The response from manufacturers indicates a proactive approach to retain customer loyalty amidst the tax changes [19][22]. Market Dynamics - The adjustment is expected to reshape the competitive landscape of the luxury car market, with potential shifts in consumer preferences towards brands that can offer better pricing strategies [26][30]. - The rise of domestic luxury brands, such as the Yudo U8 and the Zun Jie S800, is seen as a positive outcome from the tax adjustment, providing more options for consumers [30][31].