2025年中国智能PPT市场发展洞察报告

Core Insights - The rapid evolution of artificial intelligence (AI) technology is transforming the presentation software landscape, shifting from traditional tools to comprehensive creative platforms, thereby enhancing efficiency and personalization in presentation creation [1] - The report aims to provide a clearer understanding of the current state of the smart PPT market, exploring its value applications, business transformation directions, and user demands [1] Market Development Background - The AI office software market has experienced explosive growth, with the AI PPT segment becoming a focal point, expanding from 686 million yuan in 2019 to 13.103 billion yuan in 2023, reflecting a CAGR of 109.09% [2] - The market is projected to enter a high-growth phase from 2024 to 2028, with an expected CAGR of 57.75%, potentially exceeding 191.137 billion yuan by 2028 [2] Supply and Demand Dynamics - The growth of smart PPT is driven by structural changes on both the demand and supply sides, with users facing increasing complexity and collaboration challenges that traditional PPT software cannot address [4] - Advances in large language models and multi-modal integration are enhancing the capabilities of smart PPT tools, evolving them into digital productivity hubs [4] Value Applications of Smart PPT - The transition from traditional software to smart PPT aligns with the "smile curve" theory, emphasizing high-value areas in technology development and application [6] - Players in the market are focusing on both technological advancements and application scenarios to capture value [6] Transformation Directions - AI technology is enabling PPT to evolve from a functional tool to a content-driven platform, enhancing its role in business workflows [8] - The competition is shifting from tool usability to ecosystem integration capabilities, with a focus on building open content API systems [8] User Demand Insights - Users of smart PPT are primarily high-educated individuals aged 18-35 in major cities, with over 48% using the tool multiple times a week [15][17] - There is a strong expectation for full-process intelligent support, particularly in smart referencing and data visualization [19] User Experience and Recommendations - Users report a net promoter score (NPS) of 30.6, indicating room for improvement in areas such as template uniqueness and AI-generated content coherence [21] - Key pain points include template homogeneity, logical coherence in AI outputs, and data security concerns [21] Competitive Landscape and Strategies - Different types of players in the smart PPT market include traditional office software firms, startups, and internet companies, each with distinct strengths and strategies [24][26] - The commercial models vary, with subscription-based models being predominant, alongside advertising and API revenue-sharing strategies [28]