零跑B01价格预测

Price Prediction Range - The base model (low configuration) is priced between 79,800 to 89,800 yuan, targeting the lower market segment with a range of features including a 400 km range and simplified functionalities [5] - The main laser radar version is priced between 119,800 to 129,800 yuan, featuring a 650 km range and advanced driving capabilities supported by high-end configurations [5] - The top configuration is set to be below 150,000 yuan, aiming to balance brand premium and cost, with a strategy to capture the market by offering lower prices compared to competitors [5] Competitive Benchmarking - The pricing strategy is compared with competitors like Xpeng MONA M03 and BYD Seal 06 EV, indicating a need for lower pricing to gain market share [5] Brand Strategy - The company aims to achieve sales targets of 500,000 to 600,000 units by 2025, with the B01 model being crucial for entering the 100,000 yuan sedan market [5] - The core strategy is to offer "high configuration at low prices," emphasizing extreme cost-performance ratio [5]