2025 Worldpanel消费者指数客户会 | 上海 • 8.21 锁定席位，共破增长困局！

Group 1 - The core viewpoint of the article highlights the challenges faced by brands in the fast-moving consumer goods (FMCG) market due to demographic shifts and economic transformation, leading to a "growth fog" where investments yield unclear results and new product launches often fail [1][2] - The article emphasizes the importance of understanding consumer insights to drive brand growth, particularly in the context of changing consumer demographics and market dynamics [2][3] - It discusses the necessity for brands to enhance penetration rates as a key driver of growth, suggesting that identifying the right dimensions for brand focus is crucial for effective penetration growth [3][4] Group 2 - The article notes that consumers are increasingly shopping across multiple channels, with an average of seven channels utilized per year, highlighting the need for brands to create a collaborative growth network across all channels to meet consumer demands for price sensitivity and convenience [5][6] - It raises questions about how product innovation can break through homogenized competition in a market that has been stagnant for several years, emphasizing the balance between the quantity and quality of new products and the importance of strategic launch paths [6] - The article mentions the release of the 2025 China market brand rankings based on the "Global Brand Footprint Report," which will reveal the growth strategies of leading brands that have successfully navigated market cycles [6][8]