低欲望时代，这八大行业将赚得盆满钵满

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - Second-hand Economy: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth [6][7][9]. - Pet Economy: With a decline in birth rates, spending on pets has increased. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend, with pet food and healthcare products seeing significant sales growth [10][12][13]. - Adult Care: The adult diaper market in Japan has surpassed $10 billion, indicating a strong potential for similar products in China, particularly as the population ages [14][15][16]. - Health Food and Beverages: Changes in population structure and rising health awareness have led to the success of sugar-free products and functional beverages in both Japan and China [19][20]. - Beauty Economy: Despite economic constraints, demand for beauty products like collagen supplements and home beauty devices remains high, indicating a persistent consumer interest in personal care [22]. - Outdoor Recreation: The outdoor equipment market is thriving, with brands in both Japan and China seeing significant sales growth, as consumers seek leisure activities despite economic challenges [22]. - Emotional Economy: Products that provide emotional comfort, such as low-alcohol beverages and unique consumer goods, are gaining popularity, reflecting a shift in consumer spending habits [23][24]. - Lazy Economy: The demand for convenience products, such as frozen foods and smart home appliances, is increasing as younger generations prioritize time-saving solutions [27][28][29]. Group 2: Market Trends - Consumer Behavior: The article emphasizes that even in a low-desire economy, there are opportunities for growth in sectors that cater to changing consumer needs and preferences [31]. - Investment Opportunities: Companies that can identify and invest in these counter-cyclical sectors are likely to emerge as winners in the current economic climate [31].