2025年中国舒适眼镜白皮书

Core Insights - The eyewear industry is rapidly evolving towards diversification and upgrading, driven by technological advancements and material innovations [1][6] - Increasing eye strain among residents and diverse usage scenarios are pushing the demand for comfortable eyewear [3][11] - The retail market for eyewear is expected to grow steadily, with a projected market size of 94.4 billion yuan in 2024 [6][5] Group 1: Industry Overview - The eyewear industry is transitioning from basic functionality to a focus on comfort, with lightweight and comfortable designs becoming essential [1][6] - The average daily internet usage among residents is projected to exceed 6 hours by 2024, contributing to increased eye strain [3] - The near-sighted population is experiencing a trend of owning multiple pairs of glasses, indicating a shift towards personalized eyewear solutions [13][11] Group 2: Consumer Behavior - Comfort is the primary concern for near-sighted individuals, with over half of them wearing glasses almost all day [11][15] - Consumers typically research eyewear online through social media platforms before making purchases in physical stores, with comfort being the top decision factor [24][30] - The demand for personalized and innovative marketing strategies is rising, with consumers willing to pay for customized eyewear experiences [47][44] Group 3: Product Design and Standards - Six core elements define comfortable eyewear: overall design, local design, weight, material, style, and color [39][42] - The design and material of eyewear significantly impact perceived comfort, with consumers prioritizing lightweight and well-distributed weight [36][32] - Brands like Palimon focus on comfort through a combination of design and material innovations, aiming to meet consumer expectations [38][39] Group 4: Market Trends and Innovations - The eyewear market is witnessing stable growth, with increasing consumer awareness of vision health driving retail sales [6][5] - The introduction of advanced technologies, such as AR/VR and smart glasses, is shaping the future of eyewear products [8] - Consumers are becoming more discerning, preferring quality and comfort over impulsive purchases, leading to a more rational buying behavior [47][44]