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工程机械行业|农机空间广阔,正底部复苏
野村东方国际证券·2025-07-25 06:05

Group 1: Industry Growth Potential - The global agricultural machinery market is expected to continue its moderate growth, driven by the mechanization of agriculture in the Asia-Pacific region, particularly in China [2] - The Asia-Pacific region holds the largest share of the global agricultural machinery market, with significant development potential due to its large population and expanding agricultural mechanization needs [2] - China's agricultural machinery market is projected to reach 585.7 billion yuan in 2023, reflecting a year-on-year growth of 4%, with a compound annual growth rate (CAGR) of 7.0% from 2018 to 2022, outpacing the global CAGR by 1.5 percentage points [2] Group 2: Mechanization Rate and Labor Dynamics - China's comprehensive mechanization rate for farming has steadily increased to 74% in 2023, up from 31% in 2000, although the mechanization rates for sowing and harvesting remain significantly lower [3][7] - The mechanization rates for major crops like wheat are high, but economic crops such as rapeseed and potatoes have much lower mechanization rates of 66% and 53%, respectively [3][7] - Labor shortages and rising labor costs are accelerating the shift towards mechanization, as the aging population and urban migration lead to a decrease in rural labor availability [7] Group 3: Policy and Subsidy Impact - Government subsidies have significantly stimulated demand for agricultural machinery, with a notable increase in financial support from 0.8 million yuan in 2004 to 23.8 billion yuan in 2014 [13] - The transition to the "National IV" emission standards has increased production costs and affected market demand, but this impact is expected to diminish in the coming years [14] - The introduction of new policies to support equipment upgrades and replacements is anticipated to further boost the agricultural machinery market [17] Group 4: Price Correlation and Export Growth - There is a strong positive correlation between grain prices and agricultural machinery sales, as rising grain prices enhance farmers' purchasing power [15][18] - Agricultural machinery exports have rebounded significantly in 2024, with a year-on-year growth of 38% in Q1 2025, driven by stabilizing international grain prices and increased competitiveness [19][24] - The average export price of tractors has been on the rise, reflecting a growing share of high-powered tractors in exports, indicating improvements in the industry’s competitive position [24]