国泰海通｜策略：“反内卷”的国际经验

Core Viewpoint - The increasing focus on "involution" competition in China is expected to accelerate the implementation of "anti-involution" policies, drawing lessons from overseas experiences in the U.S., Japan, and Europe to reshape industry dynamics [3][4]. Group 1: Anti-Involution Policies - Since the second half of 2024, China's macro policies have increasingly addressed "involution" competition, with significant meetings highlighting the need for industry self-discipline and the prevention of "malicious competition" [4][10]. - The essence of the current "anti-involution" policies is not to suppress market competition but to promote a transition from inefficient, disorderly expansion to sustainable, high-quality growth through institutional restructuring and incentive mechanism reform [4][15]. Group 2: U.S. Strategies - The U.S. government actively encourages mergers and acquisitions to force outdated capacities out of the market, leading to an oligopolistic competition structure that mitigates intense rivalry [5][23]. - The U.S. has shifted labor-intensive industries overseas, alleviating high domestic costs while promoting high-tech industries domestically, thus achieving a restructuring of the value chain [5][25]. - A series of innovation policies have been implemented to guide industry upgrades, enhancing market competitiveness through sustained research and technological advancements [5][26]. Group 3: Japanese Approaches - Japanese companies have accelerated their overseas expansion through "grouping out," supported by government policies that reduce risks associated with international operations [6][33]. - The Japanese industry has undergone significant consolidation, resulting in fewer but larger firms that reduce unnecessary competition and enhance profitability [6][37]. - Many Japanese firms are actively transforming their business models to escape homogeneous competition, focusing on high-value-added products and brand differentiation [6][44][45]. Group 4: European Measures - Europe employs rigid institutional constraints to set competitive boundaries, preventing companies from falling into involution cycles through strict regulations on state subsidies and competition law enforcement [7][46]. - The European Green Deal aims for carbon neutrality by 2050, raising industry entry standards and encouraging technological innovation, which helps eliminate low-value-added competitors [7][50]. - New regulations in the EU for renewable energy projects emphasize non-price criteria, creating barriers for foreign companies while favoring local enterprises [7][51].