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上海乐高乐园最大优点是“没人”?
虎嗅APP·2025-07-25 13:31

Core Viewpoint - The article discusses the opening of Shanghai LEGO Land and the mixed reactions regarding its visitor numbers, highlighting the contrast between the park's low attendance and the expectations set by other theme parks like Disney and Universal Studios [3][10][19]. Group 1: Visitor Experience - Visitors to Shanghai LEGO Land have reported a positive experience due to the low crowd levels, allowing for easy access to attractions without long wait times [4][9]. - The lack of crowds has been perceived as a luxury, contrasting sharply with the crowded experiences at other theme parks [5][9]. - However, this low attendance raises concerns about the park's financial viability and future success [10][19]. Group 2: Comparison with Other Theme Parks - Shanghai Disneyland received over 11 million visitors in its first year and surpassed 13 million in 2023, showcasing a stark difference in popularity compared to LEGO Land [17][19]. - Other LEGO parks globally also experience low attendance, with annual visitor numbers often below 2 million, indicating a common trend across LEGO parks [22][23][24]. - The article emphasizes that LEGO Land's target demographic is narrow, focusing on families with children aged 2 to 12, which limits its appeal compared to broader attractions like Disney and Universal [27][28][30]. Group 3: Financial Implications - The expected annual visitor count for Shanghai LEGO Land is projected at 2.4 million, generating around 1 billion RMB in revenue, which is significantly lower than competitors [41]. - The high ticket prices have been criticized, and there are concerns about whether the park can maintain its pricing strategy without compromising visitor numbers [31][42]. - The article suggests that the park may need to consider price adjustments to attract more visitors, as seen in other LEGO parks that frequently offer discounts [42][44].