怎么从 ChatGPT 拿流量？送上这九条实用建议

Core Insights - The article emphasizes the importance of Answer Engine Optimization (AEO) as a new growth path for brands and applications in the context of AI search engines, highlighting the shift from traditional SEO to AI-driven strategies [1][3][30] Group 1: AEO Strategies - Brands need to identify relevant question scenarios to optimize their presence in AI search engines, focusing on question frequency and alignment with product differentiation [5][6] - AEO strategies should be tailored to the specific platforms used by the target audience, such as ChatGPT or Google AI Overviews, rather than applying a one-size-fits-all approach [11] - Creating professional and specific content is crucial for being referenced in key questions, with a focus on providing authoritative and targeted answers [12] Group 2: Content Structure and Engagement - Content that is structured clearly, such as comparison lists, is favored by AI question engines, with about one-third of citations coming from comparative content [21][22] - Visual content is less effective for AI engines, which struggle to interpret images; structured tables are recommended instead [24][25] - Brands should focus on brand visibility metrics rather than just click-through rates, as many AI searches result in "zero clicks" [26] Group 3: Monitoring and Adaptation - The phenomenon of "citation drift" is significant, with nearly 50% of citation domains changing within a month, necessitating regular updates to keyword strategies [27][28] - Brands must remain sensitive to changes in citation dynamics and adjust their strategies accordingly to maintain relevance in AI search results [28][29]