2025年中国食品零售行业数字化研究报告

Core Insights - The food retail industry is experiencing a shift from traditional retail formats to specialized vertical categories, accelerating the process of chain development [1][7] - The overall digitalization level in the food retail sector is low, and increasing the chain rate will drive digital transformation focused on efficiency upgrades and experience reconstruction [1][10] - The digital reconstruction of the food retail sector is based on the concept of "people-goods-scene," with the cash register system serving as a key data touchpoint [1][13] Digitalization Demand Background - The food retail industry has a low digitalization level, primarily characterized by decentralized community stores and small shops, but is entering an accelerated digital transformation phase due to the rise of new business formats [10] - Digitalization can integrate supply chains, optimize procurement costs, and enhance management efficiency while reducing inventory waste [10] Evolution of Food Retail Formats - The transition from traditional supermarkets to specialized vertical formats is a response to high loss rates and low efficiency in conventional retail [7] - New formats such as brand snack chains, community fresh supermarkets, and fresh pre-staging warehouses are emerging, promoting overall chain development in the food retail industry [7] Digital Framework of Food Retail - The core of food retail digitalization lies in reconstructing the collaborative relationship among people, goods, and scenes, with a focus on consumer-centric operations, transparent supply chain management, and transforming traditional transaction venues into digital hubs [13] Cash Register System - The cash register system integrates payment, inventory management, and promotional activities, enhancing operational efficiency and providing critical data support for the "people-goods-scene" linkage [20][24] - Different product categories require tailored cash register systems to meet specific sales and promotional needs [20] Supply Chain Management System - The supply chain management (SCM) system enhances efficiency, controls costs, and mitigates risks by integrating the entire process from procurement to sales [27][30] - SCM systems utilize algorithms for demand forecasting, intelligent replenishment, and inventory optimization, particularly for perishable goods [27] All-Channel Operation System - The all-channel operation system integrates online and offline data flows, creating a unified membership system and coordinating marketing strategies [34][36] - This system enables detailed customer profiling and operational analysis, facilitating a shift from traffic acquisition to user lifetime value (LTV) exploration [34] Future Market Outlook - The food retail market is vast, with the GMV of food and beverage retail expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029 [39] - Digitalization is becoming a critical competitive factor, with significant growth potential for digital vendors that can capitalize on market opportunities [39] Digitalization Trends - Food retail digital vendors are building a technology ecosystem based on cloud-native architecture, data-driven approaches, and exploring intelligent application scenarios [46] - The integration of AI technologies into supply chain management and user operations is driving the digital transformation of the food retail sector [46]