【互联网传媒】谷歌25Q2核心业务均实现超预期加速增长，上调25年资本开支指引——美股互联网传媒行业跟踪报告（二十七）（付天姿）

Core Viewpoint - Google's Q2 2025 earnings report shows strong revenue growth but net profit fell short of expectations due to losses in Other Bets and investments [3][4]. Revenue and Profit Summary - In Q2 2025, Google achieved revenue of $96.428 billion, exceeding Bloomberg's consensus estimate by 2.62%, with a year-on-year growth of 14% [3]. - Operating profit for Q2 2025 was $31.27 billion, also reflecting a 14% year-on-year increase [3]. - Net profit reached $28.196 billion, which was 13.78% below consensus expectations, but still grew by 19.4% year-on-year [3]. Advertising Revenue Breakdown - Google's advertising revenue for Q2 2025 was $71.34 billion, surpassing consensus estimates by 2.34%, with a year-on-year growth of 10.4% [4]. - Search advertising revenue was $54.19 billion, exceeding expectations by 2.51% and growing 11.7% year-on-year [4]. - YouTube advertising revenue reached $9.796 billion, beating expectations by 2.44% and growing 13.1% year-on-year [4]. - Network advertising revenue was $7.354 billion, slightly below expectations with a year-on-year decline of 1.2% [4]. Cloud Services Performance - Google Cloud revenue for Q2 2025 was $13.624 billion, exceeding expectations by 3.65% and growing 31.7% year-on-year [5]. - Operating profit for Google Cloud was $2.826 billion, significantly above expectations, with a year-on-year growth of 141.1% [5]. - The operating margin for Google Cloud was 20.7%, showing improvements both sequentially and year-on-year [5]. Capital Expenditure and Guidance - Capital expenditures for Q2 2025 were $22.4 billion, a 71% increase year-on-year and a 30% increase quarter-on-quarter [6]. - The guidance for 2025 capital expenditures was raised from $75 billion to $85 billion due to increased cloud demand [6]. - Depreciation expenses are expected to accelerate in Q3 2025, alongside an increase in employee numbers and costs related to new Pixel products [6]. AI Strategy and Growth - AI-driven products are seeing rapid adoption, with AI Overviews increasing global search queries by over 10% and achieving over 100 million monthly active users in the U.S. and India [7]. - The Gemini platform has expanded significantly, with over 85,000 businesses utilizing it, a 35-fold increase year-on-year [8]. - Workspace revenue per user has increased year-on-year, reflecting the enhanced value of AI-driven products [8]. Regulatory Environment - Ongoing antitrust litigation poses risks, with potential implications for partnerships with companies like Apple and Samsung if charges are upheld [9]. - Regulatory sentiment is becoming more favorable, with expectations that risks to Google will be manageable by the second half of 2025 [9].