36氪·2025-07-25 15:33Core Viewpoint - The extreme heat in Northeast China has led to a surge in air conditioner demand, highlighting a shift in consumer behavior as air conditioning becomes a necessity rather than a luxury [4][5][15]. Group 1: Weather Conditions - Long Changchun has experienced unprecedented heat, reaching 36 degrees Celsius, which is unusual for the region [4][10]. - The Northeast has seen a significant increase in temperatures, with many areas experiencing extreme heat for the first time, prompting complaints from residents [5][10][13]. - The National Climate Center reported that extreme heat events have been occurring earlier than usual, with 147 weather stations recording extreme temperatures [7][24]. Group 2: Air Conditioner Demand - The demand for air conditioners in Northeast China has skyrocketed, leading to shortages both online and in physical stores [15][16]. - Retail sales of air conditioners have surged, with Haier and Midea reporting significant year-on-year growth in sales across the Northeast, with increases of 355% in Jilin and 518% in Liaoning [18][22]. - Consumers are facing long wait times for installation services, with some areas experiencing delays of up to 10 days due to high demand for air conditioning units [19][21]. Group 3: Consumer Behavior - Many residents who previously did not consider air conditioning essential are now rushing to purchase units, indicating a shift in consumer priorities due to climate changes [15][27]. - Social media discussions reflect a growing awareness and concern about the changing climate, with many expressing disbelief at the rapid temperature changes [26][29]. - The urgency to buy air conditioners has led to a competitive market, with consumers willing to pay extra for faster installation services [21][22].