每周精读 | 2025上半年千万豪宅热销动因解析及趋势预判（7.19-7.25）

Core Viewpoint - The article discusses the trends and dynamics in the luxury real estate market, particularly focusing on the high-end residential properties in major cities like Shanghai, Beijing, and Shenzhen, highlighting the sales performance and market expectations for the first half of 2025 [2][4]. Group 1: Luxury Real Estate Trends - The luxury market is experiencing a strong demand, with high-priced properties in Shanghai leading the sales, indicating that "the more luxurious, the better it sells" [2]. - The supply-demand expectations for high-end luxury homes remain stable, while competition among products in cities like Chengdu and Wuhan is intensifying [2]. Group 2: Market Performance Analysis - In July, new home transactions in major cities like Beijing, Shanghai, and Shenzhen saw a seasonal decline, while cities like Guangzhou and Wuhan maintained low conversion rates [4]. - The second-hand housing market in Beijing, Shanghai, and Shenzhen has seen a slight increase in listing volumes, but demand continues to shrink in these cities [5]. Group 3: Price and Inventory Dynamics - Price indicators are rebounding, with average negotiation space hitting a record low for three consecutive months, indicating a recovery in the second-hand housing market [6]. - Overall inventory in 50 cities has decreased by 7%, but there are still significant de-stocking pressures in peripheral areas [7]. Group 4: Land Transaction Insights - The land transaction scale remains low, with a significant increase in land supply in the 29th week, while transaction volumes continue to be at low levels [9]. - Shenzhen has set a new record for land prices, with a high total price and premium for a residential land sale, reflecting the competitive nature of the market [9].