五年前快死掉的车企，如今排名第一

Core Viewpoint - The article discusses the transformation of the automotive industry, particularly the rise of electric vehicles (EVs) and the success story of Leap Motor, highlighting its journey from near failure to becoming a leading player in the new energy vehicle market in China [9][12][92]. Group 1: Historical Context - The automotive industry has evolved from being dominated by internal combustion engine vehicles to embracing electric vehicles, with a significant shift occurring in recent years [8][9]. - The first electric vehicle was invented in 1834, but it was not until the mid-20th century that the automotive industry saw substantial growth, driven by the oil industry [3][5][6]. - By 2024, the penetration rate of new energy vehicles in China surpassed 50%, marking a historic shift in consumer preferences [9]. Group 2: Leap Motor's Journey - Leap Motor was established in 2015 and faced significant challenges, including poor initial sales and funding issues, particularly during the 2020 industry downturn [20][25][26]. - The company focused on developing competitive products, particularly the C11 model, which was designed to offer luxury features at a mid-range price [29][33]. - The C11 model has achieved cumulative sales of over 250,000 units, becoming a standout product in the rapidly evolving EV market [35][48]. Group 3: Technological Innovation - Leap Motor emphasizes a "full self-research" strategy, with 65% of its components developed in-house, allowing for better cost control and product quality [64][66]. - The company has made significant advancements in its technology architecture, with the LEAP 3.5 system integrating various high-end features while maintaining affordability [70]. Group 4: User-Centric Design - Leap Motor has adopted a user co-creation approach, allowing customers to influence product design, which has strengthened brand loyalty and customer satisfaction [73][82]. - The company has focused on practical design elements that enhance user experience, such as hidden tissue boxes and dedicated storage for personal items [51][56][57]. Group 5: Global Expansion - Leap Motor aims to expand its presence internationally, with plans to establish local manufacturing in regions like Southeast Asia and Europe [89][92]. - The company has already achieved significant export success, with over 17,200 units sold abroad in the first half of 2025, positioning itself as a leader among Chinese new energy vehicle manufacturers [89]. Group 6: Future Outlook - Leap Motor's journey reflects the broader trends in the Chinese automotive industry, showcasing the potential for growth and innovation in the electric vehicle sector [94][95]. - The company is well-prepared for the next decade, focusing on technological advancements and user needs to maintain its competitive edge [100].